Simply? Because he could. And he’s been crossing it and state lines and the borders of a few continents for 35 years, thanks to Archie McPhee’s, in Seattle.
And for joy! Their new catalogue just arrived. The 35-year anniversary issue with a full page fold out of their signature product, the Rubber Chicken. It also includes an in-depth engaging history of the chicken in comedy and other of their l0,000 products they’ve created.
Products whose aim is “to make this world a better, weirder place” may not be your cup of tea. But if you’re a non-fiction author or business aspiring to become or remain a loved brand, there’s no joke lessons to be learned here from this brand that’s become iconic.
And it all stems from the power of your source—your voice and story.
Mark Pahlow founded Archie McPhee’s because “reality just wasn’t living up to my expectations. Let me explain:”
Growing up in the 60s, and born and raised in Ohio, he “understood boredom in a profound way.” The best he could do for excitement was hooking up an aluminum lawn chair to a transmitter and charging other kids in the neighborhood a nickel to get electrocuted. When he realized he had made a profit, and nobody was killed, he had found his path.
A path that was founded in his feeling. A feeling! Profound boredom. Feeling is the genesis of genius. Can you recollect yours?
Not just the story of what happened but a visceral experience in your body that’s still with you today. Whether your inspiration was from when you were 8 or last year.
If you don’t know what you feel, how can you inspire people to buy what they want to feel? We buy how you make us feel. About ourselves and who we want to feel we are in the world.
For Archie McPhee, that’s smart and funny.
It was when Pahlow decided his mission was to make a better rubber chicken, that business really took off. And he has made guaranteed, “the best rubber chicken you’ve ever seen.”
Sure, it sounds tongue and cheek. But they’re dead serious about their fun. And you know it because try though you may, you can’t poke a hole through that voice, story or all the marketing that comes after it. It’s real. It’s trusted. It’s envied.
To me, your story is serious business. It’s the foundation for all of your business.
It’s the alpha and omega, The Rubber Chicken and the most powerful, misunderstood and underused tool in the marketing kit. It’s you best chance to make a bigger impact. Whether you’re just starting out or you’ve been in business for a decade. It is way deeper than relying on a few scripted lines.
I hope you will keep digging. It’s worth it.
And don’t stop before you create a reality that lives up to your expectations.
If you need an expert shovel, let’s talk.
I’d love to hear from you.
Thank you for reading and sharing.