The difference between a commodity and a brand is a story. A story that can reach into hearts, minds, memory and wallets. The most powerful story isn’t just written. You embody it. It’s worn. The problem is most people are wearing the wrong fit. Maybe someone else’s voice and story.
The right fit lets you see who you are authentically at every angle. It gets intimate. It makes a promise. It’s not afraid of a little joy and fun. It’s disarming.
It’s begets other stories and keeps on as you grow. It sounds like you and feels right on you. It gives your audience a story to share. It gives you confidence and taps into an energy of invention that lets new ideas and opportunities come to you naturally. It guides all your other content. It’s simple, clear, compassionate and trusted. And today, that’s no commodity. It matters to others and you know why. It brings you impact and sales.
But it’s close to impossible to see ourselves rightly without a true mirror. To get a panoramic view.
In close to three decades of working stories with companies of all sizes and in my own business; I’ve seen this time and again: When we’re stuck at any point, frustrated and wasting time and money, an obvious solution can be found right there in our story. It clears a path.
Maybe you’ve outgrown your once perfect fit? A growing brand is an evolving story.
You can’t get find yours on the rack. It’s couture. Layered, textured, simple, clear and You!
You can’t stand out from the crowd and follow it at the same time.
A thriving brand knows story is not just the icing on the cake. It’s the cake.
So, the question is “does it make me look fat?” To begin, ask yourself this:
Does yours fit like a loose garment or a pair of Spanx?
Tell your real story and you’ll get your right audience.
Do you really have one? Or are you walking around in “The Emperor’s New Clothes?”
Step out! Be willing to take a good look. Will they get your message?
If your story is not returning enough impact and sales, I may be the right person to help you.
I do assessments, couture, and fittings. Masterfully.
Please e-mail me and I’ll get back to you within 24 hours,
Thank you as always for reading and sharing!