Talk about a way to wake up!
I was semi-snoozing while catching up on a few back shows when I heard: “Next up in The Tank are two women with a better version of a popular beauty trend.”
Mariella Scott and Anita Sun were seeking a 350,000 investment for their Lace Face Facial Peel Masks.
The founders came to me in late 2016. To be clear, they had a great product. They had just gotten traction in a big store. They had business savvy, background, and enthusiasm that wasn’t going to let them quit. They were also incredibly kind and eager to learn and keep growing.
What they didn’t have was the right story. Like most, they were so busy creating their new product they didn't really realize what they had just created. And they could feel it was stopping them.
They wanted to become a brand. What they didn’t want was to appear in public wearing the Lace Face masks. That’s what models were for.
I loved watching them on TV and seeing how far they have taken their business in a short time. I also loved the classic reminder I keep learning:
You can build awesome products or services that can become a brand and then prefer to hide out behind it. Most of us do. That’s why most of us aren’t brands.
Now, I was watching these two lovelies, who didn’t want to model Lace Face for an in-store presentation at Nordstrom, apply their masks on National TV. They weren’t naturals, they weren’t slick. But they were doing it their style. Laughing and loose. Their pitch lit up.
They were being their own story: The "every girl" multi-tasking doing business while their skin was getting beautiful. This was possible because Lace Face is the only mask out there that doesn’t fall off before you take it off. You can, “multitask while you mask.”
When we met, Mariella and Anita believed their story was the products' truly exceptional features, including the pretty lace. As guest host, Bethany Frankel said, “I’d wear it to an event.”
But looking deeper:
The founders are very active women who love skincare and want to transform how other active women could get excellent facial treatments. A year and a half ago, Anita was about to become the new mother of twins!
Our stories are often as close as our own faces. But it’s not easy to see our own face without looking into a mirror.
Be the story you’re here to tell. Then watch it grow and breathe. Like life!
Thank you for reading and sharing.
And by the way, Lori Grenier got the deal. (Hooray!)
And for more info on Lace Face visit www.Dermovia.com