Platform. Back in the day, it was some little construction I’d see a “crazy person” on State Street standing on to stand out. He’d shake some book to the sky and yell “the end is nigh, the end is nigh.” He got people to notice but no one’s attention.
Today, platform is something too many have been told, “if you don’t have at least 20 or 200,000 or l0 million people following you, you’ll never sell.” No matter how great your idea. Your book. Your project. It’s your first step. Ouch.
Yes, we all need a platform. The platform is not the devil. It can be fun and exciting to watch our numbers go up and up.
We know the line, “it’s all a numbers game.” But if you are writing content, you’re not in the numbers game. You’re in the word game.
All you’ve got is 26 letters and a myriad of ways to use them. Are you giving yours their best shot? That is your first step.
Yes, “the numbers don’t lie.” But they don’t tell the truth, either. They tell facts. The truth is the kind that touches the soul. It taps into an awareness people did not know they somehow knew. It can impact changes that are both visible and invisible. In a big way. And it can make, break or regenerate your business.
It may sound beyond obvious, but it’s so very often missed. The way to build a platform is to have something worthy of people’s attention. Powerful content. Extra effort. Often another set of eyes and ears. That’s just the truth of it. People who succeed with it know there are no shortcuts. Plenty of rewards. And an organic flow once you tap into the story that’s truly yours.
So, please before you spend another block of time looking for more followers, look to what it is that may make an impact on people. That’s your first step. Miss that one and no matter how great your idea or message, the fall hurts like hell.
Ask yourself, is this the best I’ve got? Have I asked myself the right questions? Do I even know what they are?
What do you know that you know that nobody else on this planet knows but you? What are you afraid if you say, if you stand for, people will think you are crazy?
What if your “crazy” is your most valuable asset? Because it is. It’s your stand.
Put your attention there. And you may have your best chance of getting and keeping your platform upright. Maybe not for everyone. But for everyone who needs you.
If you feel you’re struggling or wasting your valuable time, I can help.
Let’s set up a time to chat. Drop me a line at firstname.lastname@example.org
Thanks for reading!