by Leah Komaiko
Greetings! The artist, Andy Warhol, got it almost right in 1968 when he predicted: "In the future, everyone will be world famous for 15 minutes." Welcome to the future.
It's not so hard to get noticed but not easy to be memorable. Even for the most powerful.
Ask the sun and the moon! Remember them and their "15 minutes" all the way back on July 21st?
I'm remembering the night before. I was half-watching the news when a reporter announced, "here we are in Carbondale, Illinois, a sweet spot within the path of totality. And NASA is here live streaming.
NASA? in the same sentence as Carbondale? I hadn't thought of that town since I was a student for my first two years at the University there. This was the State school where even the least promising, (I had scored in the lowest 4 percent of the nation on the math SATS), could still be welcomed into their halls of higher learning and endless spots for getting high. Now this historic moment, where the sun was blocked out would be seen globally from this town that.during my tenure there at least, was in a different mode of black-out pretty much 24.7. Perfect.
Carbondale was just being what it is. Here was their "15 Minutes" and wisely, they were awake to the chance to boost tourism income and much needed student enrollment. The town rebranded itself, "Eclipse Central." NASA predicted the next such eclipse in 2024 will also be bestviewed from Carbondale. On their "Eclipse Central" site, there's a countdown clock to the August 8th, date and you can secure hotel reservations. Don't delay. Tick, tick,tick.
Because thing is in a matter of moments, one piece of news is eclipsed by the next. One start-up's big idea overshadowed by the next. The sun got eclipsed by Harvey and floods and Irma and an earthquake and unthinkable numbers of human hardships. Yet already looking back, trying to fathom it all what will remain memorable is that mortifying image of a couple of crocodiles escaped and walking down a neighborhood sidewalk together probably just looking for something to eat. Fame. Yet they were just being alligators. Who they are.
All to say, you can't calculate a promise of fame. No matter how many resources you've got to throw at it. But if you be who you are truthfully — and you pass on to others your humanity and authenticity consistently, you may be more than just noticed but memorable and chosen. Long after your 15 minutes. All of that "stuff," we may have thought was simply a little icing on the cake of what we're offering. Come to find out it IS the cake.
See you later alligator.
Or better, if you're looking to rise to your next level, please e-mail me and lets talk.
Thanks for reading!