Trying to figure out what makes us unique can be brutal. Trust me. I’ve tried.
Could be because the word "unique" literally means “to stand alone.” In the cosmos, cool! No commodities there. Meanwhile, back in the "real world" not so much.
History shows if you happen to be thefirst to uncover a brilliant innovation but you don’t also have a galaxy of resources and good timing on your side you can end up for example, like Gary Kildall. Mr. Kildall was the creator of the first operating system for PC’s a decade before Bill Gates made his deal with IBM. We know about Bill. Kildall's journey ended in a ballroom brawl and he died close to poor.
Few truly unique innovators break this pattern in any business category. (Thomas Edison was one.) if you're looking to earn more than the satisfaction of discovery, being a pioneer isn't an easy money making proposition.
So next we may tell people we're different. But different, if you look up the synonyms, makes the word sound like what it is -“strange” or just “weird.”
Different won't convert unless you're doing what's even rarer - making a difference. Lady Gaga was/still is masterful at both.
Making a difference takes deep listeningand then giving full attention to what your audience cares about most. Themselves.
Which is why in my experience what's best is to be memorable.
I like this Maya Angelou quote:
"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
Agood description of why we choose the brands we choose. We remember "that feeling" and buy it over and over. (Or not).
How you make us feel firststays in the memory of our unique cells. Memorable converts.
Not from a manipulation or a well thought out strategy. But it comes from an emotional and even spiritual intention. How deep will yours go?
Because I'm first the author of many successful books for kids; I'm everintrigued by what makes a child pull down the same one book over and over to be read at bedtime when she's got the choice of 50 others busting off the shelf..
I love discovering it's that same magic “thing “that makes us choose today – all these many years later when you've got 100 choices on your shelf and you pick your one.
Sound too simple or corny?
Ifyou can unlock that "thing" in your business or book DNA you can have what may be your only chance of being more than a commodity.
If you're struggling with your key, you're not unique.
But you probablyhave something far more valuable behind that door than you know.
Revealing that is how I help people.
Want to set up a time to talk?
Thank you for reading and if you'll share, a double gratitude.