There are different kinds of nonsense. One kind can be a portal to genius. Another can spark chaos and frighten the bejesus out of you. All it takes for me to get there is to keep the news on for 90 seconds. I know I’m not alone. And I keep thinking of what Dr. Seuss said about his work: “I like nonsense. It rewires the brain.”
There’s rewiring and there’s short-circuiting. I’m for the kind of nonsense that opens loving, new worlds. And I’m privileged to help smart, already successful people who know they have something still greater to offer. Then we uncover it.
They aren’t well wired for shortchanging the so-called nonsense of their imaginations for what may be good enough results. You may suspect this about yourself, too.
How much nonsense did it first take for someone to come up with the iPhone or Spanx, or The Grinch? What impulse does it take to conceive and complete a bestseller? To get your fresh business idea generating purpose, profits, and enthusiasm from yourself and clients who are grateful to have found you and pay you what you're worth?
Seuss’s brand of nonsense delights and makes us laugh because he got what young children have not yet completely forgotten—that the world as grown-ups know it is all made up. It’s okay and fun to see through its silliness.
Unless you can see through the silliness it’s really tough to see the genius and big ideas hidden just slightly in the corners. Ir takes looking through the telescope from the wrong end with the certain head of a grown-up who knows better.
Don’t be afraid of a little rewiring. It just begins with Story—the most powerful, least expensive misunderstood and underutilized tool in the kit of so many stuck businesses and authors.
And that’s what I’m here for.
Want to talk some good nonsense?
Please contact me and lets set that up.
Thank you for reading and if you feel moved, sharing this with others.
I appreciate it.