By Leah Komaiko
I caught “Purple Rain” again on cable just in time for Prince to sing “Lets Go Crazy, Lets Get Nuts.” And I did again – for his genius. The Prince brand of music is funk but what gave his funk its foundation was his crazy - the big idea he stood for – that he could be 5’2 yet larger than life.
Or as he once said, “a great spirit transcends rules.”
To transcend the rules, he first really had to know them. That’s a step many brilliant business ideas try to skip over on their way to falling off the radar.
Prince knew the wild and crazy people his audience longed to be and felt they were as part of his brand. He sang to the aspiration of crazy Steve Jobs quoted, “the people who are crazy enough to think they can change the world,are the ones who do.”
Your (not certifiable) crazy is your unique perspective, gateway and for most of us at this point in time only chance for becoming their brand.
But wait a minute. Here’s the problem - When did crazy become a commodity?
How can you get clear on the power of our unique crazy and not short change yourself and your customers when everything and everyone is lazily described as “crazy” or “that’s so crazy, right?”
Here’s an action if you’re getting started or revisiting. Begin with making a list of all your big ideas and what you think you may stand for,
Next take a quick review of your list and consider this direction from another crazy who likely never intended this as a brand tip:
“If at first, the idea is not absurd enough, then there is no hope for it”. Albert Einstein.
If your idea is, you may be on your way to crazy. Crazy like a fox.
Let me help you get there.
Thank you for reading and for sharing this with others.