Make no mistake about it.
That nursery rhyme guy who met a pieman going to the fair?
Simon was just ahead of his time.
Back when the word “simple” meant “stupid.” Pre internet.
Today, if you compete in a bottomless pool of piemen trying to sell their wares, simple is your savior.
The best brands know this. And they work hard and spend hundreds of thousands to get and keep simple.
Still, for most, simple is threatening. Too naïve. Too easy to work.
But simple doesn’t mean easy. It’s not simplistic.
Simple asks, will you take a deep dive below the surface of what you think you’re selling to see what they actually buy?
It may get a little uncomfortable. Worth it.
Simple’s mighty enough to open a window that’s been shut and stuck tight for a long time.
Then it reveals what’s natural to you. It brings serendipity to your path. It unites you with your brilliance. Your greatest advantage.
Once you see it, you never forget it. It’s disarming. Like a nursery rhyme.
The clearer you get, the simpler you become.
The simpler you become, the more effortless it looks.
The more we see effortless, the more we want to be effortless.
We’re following you.
The simpler you become the more you can create.
A brand promise is simple: “I do.”
A mission is simple: “We aim to.”
Your simple story—as profound and profitable as it gets.
That’s when you show and tell your story and their story at the same time. Golden.
So, before you just say, “keep it simple”, do you know what simple’s worth keeping?
Your unique simple.
The one you worry is too simple to get your whole team behind it?
What if that’s the power that ignites something big for your business?
Consider this: If Simple Simon was really so stupid, we wouldn’t know his name 275 years later.
The proof is in the pudding.
Give me a chance to help you get yours.
Thanks, as always for reading. And letting me hear from you.